Free sponsorship rate calculator

Know your worth. Land the deal.

Find out what to charge for sponsored streams, videos and posts on Twitch, YouTube, TikTok, Instagram, Facebook and X. Enter your stats and get an estimate in seconds. Built for gaming creators, and works for any niche. Free, no sign-up.

Twitch Average concurrent viewers Your average viewers over the last 30 days (shown in Twitch analytics). Typical stream length (hours)

YouTube Average views per video Average of your last 10 long-form videos, after about 30 days. Average views per Short optional Engagement rate % optional (Likes + comments) ÷ views × 100. About 4% is typical.

TikTok Average views per video Average of your last 10–20 videos. Leave out one-off viral hits. Engagement rate % optional (Likes + comments + shares) ÷ views × 100. About 6% is typical.

Instagram Followers Average views per Reel optional Average of your last 10–20 Reels, from Instagram's Professional dashboard. Engagement rate % optional (Likes + comments) ÷ followers × 100. About 3% is typical.

Facebook Page or profile followers Average views per video optional Average of your recent videos and Reels, from Meta Business Suite. Engagement rate % optional (Reactions + comments + shares) ÷ reach × 100. About 2% is typical.

X (Twitter) Followers Average views per post optional, but more accurate The view count shown under your recent posts. Leave out one-off viral posts. Engagement rate % optional Engagements ÷ views × 100, from X's analytics. About 1% is typical.

Your audience Where most of your audience is Your niche

Your estimated rates

Enter your stats to see your rates.

These are estimates based on common industry rules of thumb, not guarantees. Real offers vary by brand, campaign and your negotiation. Use the range as a starting point.

Tips for pricing your first deals

Quote the top of your range first. Brands expect to negotiate.
Charge extra for usage rights. If a brand wants to run your content as an ad, that's usually +30–100%.
Exclusivity costs more. Agreeing not to work with competitors for a period should add to the price.
Bundles sell well. Offer a stream + video + short package at a small discount.
Get it in writing. Agree on deliverables, deadlines and payment date before you start.